Hi, I’m Sam – baker, creator and founder of Liberty Loves. After becoming a single parent, I decided I wanted a job where I could spend as much time as possible with my six-month old daughter Liberty but still do something I love. Baking was an obvious choice, so I started trading at Greenwich Market, London in late 2013 with a range of six flavours of dark chocolate brownies. I moved to Somerset in January 2014 and within six weeks traded at my first farmers’ market with Somerset Farmers’ Markets. With my daughter in pre-school, I embraced farmers’ markets across Somerset and Dorset and quickly realised there was a demand for gluten-free cakes that didn’t taste like cardboard!
Listening and talking to customers made me realise that there was a massive gap for truly amazing cakes for people suffering from allergies. So, in July 2014, I developed a vegan, gluten-free brownie recipe that EVERYONE craves – whatever their food preference. The next fourteen months was spent tweaking existing recipes to reduce sugar content and working on new products that would be as raw and natural as possible. Thus, my range of raw, gluten-free and sugar-free tarts was born.
Our nut butter range happened out of necessity; I wanted a simple, pure peanut butter for a protein bar I’d developed that was going down a storm with vegans, coeliacs and personal trainers. Basically, everyone loved it but every peanut butter I could find had palm oil, salt or sugar in it. So I started making my own from 100% raw peanuts. This was an immediate hit with customers and so my nut butter range was born.
In April 2016, I moved into new premises, creating a ‘free from’ kitchen and haven’t looked back. I am so pleased and proud to have created a range that can be enjoyed by coeliacs, diabetics and anyone wishing to enjoy delicious, raw and natural products without sacrificing taste and goodness.
I am regularly approached to supply local cafes, health food stores and garden centres and now I have someone working in the kitchen with me which is fab. We could probably be more productive if we didn’t spend so much time laughing, but hey, we love what we do and a little happiness in each jar or tart can’t be a bad thing, right?
From 1 January 2017, Liberty Loves uses organic produce where possible (organic certification in process).
After opening our second kitchen (a nut free zone) in August 2017, we are going from strength to strength with our retail customers. Our treats are now available in Dorset, Somerset, Wiltshire, London & Kent. We have attended multiple food events, including VegFest and Jamie Oliver’s Big Feastival, with my now smart, outgoing seven year old helping at every opportunity.
In January 2019, we moved into larger premises. We still have two separate kitchens, one nut-free, but now we have an amazing packing space too! We have nearly been refined sugar free for a year, and are growing our customer base. After signing up with a distributor in November we’ve added another 12 nationwide customers to our list. See Events/Where to buy. We will now start looking for investment to help us achieve the next part of our journey. Many exciting things to come this year!
Watch this space…